• Mig JMig J, over 5 years ago (edited over 5 years ago )

    Depends on the client and how the brand lives but usually for a typical brand job that's print and digital I'd do:

    PDF and/or AI (in PMS, RGB and CMYK), High Res Transparent PNG (in RGB), Very High Res Tiff (in CMYK),

    And then do the same for a mono and reversed version.

    Including the recommended clear space around the logo as transparent pixels helps avoid a lot of bad logo placement. Also including a txt file saying which format is used where, and who to contact before becoming a cowboy in fucking Paint.

    0 points