• Dirk HCM van BoxtelDirk HCM van Boxtel, over 5 years ago (edited over 5 years ago )

    Do not underestimate the power of awareness and grief-en-masse. Seeing others sympathize can go a long way in aiding the recovery of the people who were directly affected.

    It creates a "market" of sorts, that can prompt powers-that-be to take action. Whether that's a brand willing to increase awareness of themselves by setting up a fund-raiser for the affected, or a psychiatrist that reaches out to offer free consults for those affected through social channels.

    The point there, is that the separate needs/wants (the need for help, the want to contribute) can be connected by a middle man.

    And awareness draws such middle-men in.

    So by all means.

    .edit: I personally don't even care if a brand slaps their brand-name all over an initiative with good results: help is needed. I wouldn't complain if my ambulance was cheaper but had "RED BULL" all over the side. Especially well known brands, to be honest. Their "star-power" might enable them to get more money through to the actual cause.

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