People in other industries react to being asked for spec work [Video](adweek.com)

almost 6 years ago from Jonathan Shariat, Designer @ Google | Author @ O'Reilly | Podcaster @ DesignReview

  • Pedro Moreira da SilvaPedro Moreira da Silva, almost 6 years ago

    The way most people perceive the work that is done in this industry (process and output) is a mix of many factors. However, I think it's mostly because of the “professionals” themselves and the consumer society we live in.

    Yes, I could argue that vision is our dominant sense, and because the output of our work is usually visual, most non-designers believe that everything there is to know about the work is right there in front of them. That people tend to look at design work in the same way as they were taught to look at art or any other kind of visual expression that lends itself to individual taste. But the truth is: when people buy something, they don't think about the work behind the clothes, the cars, the digital devices, etc., they just think if it's visually appealing or not, if it has “design” in them or not — because that's what the market wants them to think, they want to dumb down people's choices, to make it easy and fast to buy, to leverage our dependence on vision and buzz-words.

    Ultimately, we are responsible for the way people perceive our industry. Do we really want to perpetuate the notion that “design” is a product “feature”? How do you feel about resuming your work to a bullet point?

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