I wasn’t there from the start, but Pieter, our founder had wanted to create a simple vector drawing tool on the Mac, back when developing Mac apps was the thing. He had started working with a designer, Emanuel who wanted to include features, and other things, so he could use the app in his work, as an alternative to Photoshop. They started doing great work, and people noticed…

As someone who got into design using Photoshop, there’s so much cool stuff it has to offer, but it’s not without its quirks and unique way of doing things. Its such a difficult app to learn, and there must be better and simpler ways to create ui/websites/icons, so we think about those. After all, Photoshop is an app originally meant for photographers. Sketch is a very typical Mac app, and it’s consistent with the OS, so we keep that in mind when building Sketch, along with the goal of keeping things simple, and not wanting to make it bloated.

When we think about features, we think about what the best way of going about them would be, rather than look at existing apps with similar features, who may not have the most ideal solutions… It may not always be what people are used to, but we want to think about the best way of doing something, instead of blindly copying.