• Bryant HughesBryant Hughes, 6 years ago

    True, however Coca-Cola and Nike stand in a class of their own. There are definitely brands established before the 90's that constantly update their identity to stay current and with the times.

    I agree, being able to withstand updating is great, but probably something that's a bit idealistic for most companies.

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    • Ollie BarkerOllie Barker, 6 years ago

      That's true but Coca-Cola and Nike don't actually change their logo do they? Only the supporting brand material.

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