Medium New Logo & Typeface(

6 years ago from Michael Whitham, Product Designer at Cakemail

  • J FJ F, 6 years ago (edited 6 years ago )

    Your article starts off by shitting them and end with "All that said, kudos to the hard working design team."


    2 points
    • Mike JoyceMike Joyce, 6 years ago

      Hey Jaime. I feel ya - my writing approach may not be for everyone. I simply gave my genuine opinion, while trying not to pull any punches. I truly feel the end result sucked (in my personal opinion). But, by no means did I want to imply that they didn't give it hard thought, hard work & apply a thorough process. But, they missed the mark from my perspective.

      In every design situation there will be more going on behind the scenes with stake holders & constraints that outsiders generally don't understand fully or know about. So, my critique is not fully fair, but, by the same token a user should be entitled to express their thoughts without holding back.

      Cheers, Mike

      0 points