The Story Behind Medium’s New Logo(

over 4 years ago from Victor L, Dweller

  • Mike JohnsonMike Johnson, over 4 years ago

    Everybody's scared of serifs now. Thanks Google.

    This logo seems to be heavily influenced by what I call the "tessellated" look -- overlapping angular shapes, often forming triangles -- as well as the colors of the season (Spotify green anyone?).

    It's good to use trends to your advantage, but you have to be really careful when applying them to your logo. I lean towards integrating tends into the site design, while striving for a logo that can complement (rather than exemplify) trends as they come and go.

    My money says this logo won't live particularly long.

    1 point