The Story Behind Medium’s New Logo(

over 4 years ago from Victor L, Dweller

  • Tom WoodTom Wood, over 4 years ago

    Concise post. Excellent.

    BUT for me this logo doesn't really work. At small sizes (such as the favicon on my browser) I honestly can't differentiate between the 2nd half of the M, it's a green shape that bears little resemblance to an M.

    Perhaps it's the shades of the greens – they don't match the light source, so you have bright greens where you'd expect dark greens. This just makes the shape harder to process for a human eye.

    3 points