Your design process

over 5 years ago from Artur Eldib,

  • Bevan StephensBevan Stephens, over 5 years ago

    I start off by trying to understand all the requirements and constraints as well as possible. And the goals of the business and the user. Talking to the owners, and users (if possible) and writing my own brief, even if there already is one. I'll also take a bit of time to understand the content that I'm working with.

    Next I'll try and explore as many solutions as possible in the lowest fidelity I can, normally pen and paper. Starting with the simplest solution and moving towards the most complex solution.

    Once I feel I've explored all the main possible solutions, I will review them all with the owners of the product/service /website and discuss the pros and cons of each one, finally making a decision of one to go with.

    Then if there is a sufficient brand identity and / visual language defined then I'll start mocking up the key screens in sketch. If there isn't I'll focus first on the visual style and create a style tile type with a bunch of styled elements so that we can agree on colour, typefaces, imagery and iconography.

    When I have first draft solution I'm happy with I'll share it (flat images, prototypes, html etc...) with the owners and users for discussion and feedback.

    This will always bring up a lot of questions and flaws, so I'll create another iteration adressing them. Then I'll share again and repeat.

    When I (and the owner) feel I like it is ready for production I'll talk to whoever is responsible for building it (although it's often me) and agree on the level of documentation they require, then produce it.

    After build I will review and test the work and raise any issue or bugs.

    When the design has made it into production I monitor the metrics via mixpanel (or similar service) and see if it has achieved the results set in the requirements. If not I go back to the drawing board. If it has, I go back to the drawing board and start on the next thing :-)

    Hope that helps, wrote this quite quickly on my phone.

    2 points