AMA: Brian Hoff

over 5 years ago from Brian Hoff, Creative Director @ Brian Hoff Design, Inc.

  • Brian Hoff, over 5 years ago

    Thanks for the question, Chris! I replied below to Andy with a similar question. Here it is...

    Writing makes you a better designer and business person. Articulating your thoughts / ideas / etc., whether written or verbal, helps to educate clients and better convince them. Builds confidence to your voice.

    Keeps me in sight. "Out of sight out of mind" the saying goes. Writing allows me to continuously put something out there.

    Documenting my process and practices is something many clients have expressed they've enjoyed reading into. I've even had a few clients say that it was the difference between me and another designer / studio.

    I agree though, blog traffic isn't as high as it used to be, however I still find plenty of value documenting things. Keep on writing!

    2 points