AMA: Brian Hoff

over 5 years ago from Brian Hoff, Creative Director @ Brian Hoff Design, Inc.

  • Chris MeeksChris Meeks, over 5 years ago

    How has your blogging over the years helped with the growth of your design business? Do you have a sense for how many of your clients come through that channel or trust you because of it? It's a balance I'm trying to figure out for myself. I wonder if the days of a blog driving traffic and creating customer relationships are behind us.

    0 points
    • Brian Hoff, over 5 years ago

      Thanks for the question, Chris! I replied below to Andy with a similar question. Here it is...

      Writing makes you a better designer and business person. Articulating your thoughts / ideas / etc., whether written or verbal, helps to educate clients and better convince them. Builds confidence to your voice.

      Keeps me in sight. "Out of sight out of mind" the saying goes. Writing allows me to continuously put something out there.

      Documenting my process and practices is something many clients have expressed they've enjoyed reading into. I've even had a few clients say that it was the difference between me and another designer / studio.

      I agree though, blog traffic isn't as high as it used to be, however I still find plenty of value documenting things. Keep on writing!

      2 points