AMA: Brian Hoff

over 5 years ago from Brian Hoff, Creative Director @ Brian Hoff Design, Inc.

  • Andy LeverenzAndy Leverenz, over 5 years ago

    Hey Brian,

    Thanks for doing this. I love your work. My question: In terms of your writing, what is your end goal with authoring/publishing content? To attract business or make passive income? Have you found any techniques that work better for getting a publication off the ground and into market? What has worked best for you in that same regard?

    Many thanks!

    0 points
    • Brian HoffBrian Hoff, over 5 years ago

      Nice question, Andy! Not sure I've been asked this before, but an important one. There's a few reasons actually:

      1. Writing makes you a better designer and business person. Articulating your thoughts / ideas / etc., whether written or verbal, helps to educate clients and better convince them. Builds confidence to your voice.

      2. Keeps me in sight. "Out of sight out of mind" the saying goes. Writing allows me to continuously put something out there.

      3. Documenting my process and practices is something many clients have expressed they've enjoyed reading into. I've even had a few clients say that it was the difference between me and another designer / studio.

      2 points