Opinion: Web design is now completely boring(thenextweb.com)

almost 6 years ago from Jayna Wallace, Technical Project Manager @ Complex / Former Head of Product & Design @ Spirited Media

  • Ross JohnsonRoss Johnson, almost 6 years ago

    If the web is "completely boring" it's because users want it to be that way. If completely different "out of the box" layouts were desirable everyone would be designing them that way.

    What designers have found is that users don't want the web to be a new experience every time you visit a different site. They're not accessing the site for a rich exploratory experience, they want... wait for it.... content. Fun design for the sake of "fun" just get's in the way of accessing the content one is after.

    9 points