Ad Blocking – Seth Godin(sethgodin.typepad.com)

over 4 years ago from Patrick Smith, Product Designer @RoyalIcing, formerly @InfinityList

  • Patrick SmithPatrick Smith, over 4 years ago

    the best advertising is the advertising we would miss if it was gone

    This is what the web has to do, create an experience where you are happy to turn your ad blocker off. The same way I don’t mind listening to some podcast sponsorship reads.

    Ad blocking is almost the ultimate A/B test. I wonder how users with an ad blocker engage with a site vs those who don’t? Maybe they are more likely to return or stay longer.

    3 points