Design is "purpose, planning, or intention that exists or is thought to exist behind an action, fact, or material object." so, yes, design does include scripts, tracking and advertising, not just visual style as seen by the end user. It also includes what is being said and how the medium is being used to communicate the action, fact or object.
That said, it is no longer 1994 when I started building websites nor 2013 when this was written.
Design is "purpose, planning, or intention that exists or is thought to exist behind an action, fact, or material object." so, yes, design does include scripts, tracking and advertising, not just visual style as seen by the end user. It also includes what is being said and how the medium is being used to communicate the action, fact or object.
That said, it is no longer 1994 when I started building websites nor 2013 when this was written.