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KLM: Live countdown timer in an animated e-mail(view.klm-mail.com)

almost 7 years ago from Darko Krstevski, Senior Graphic Designer, International Baccalaureate

  • Jason FullerJason Fuller, almost 7 years ago

    If I'm honest HTML email coding is the worst. Everything is really dated and most things you'd expect to be supported are not & the differences between email clients can be substantial. It's its own form of coding art and you can perfect the dark magic if you do them enough. I've done quite a few in my time and basically you code it and if it works on your targeted platforms then you ship it. Hence this crazy hack by KLM; I imagine it works pretty well else they wouldn't have shipped it.

    Because HTML email is so restricted it actually forces you to innovate in crazy ways like emulating a dynamic image using php. Sky's the limit; you've just got to matchup the creativity and the technical know how.

    1 point
    • Account deleted almost 7 years ago

      At Zalando we also send out these kind of mailings but we hack it nu using onze image patch but changing the image itself. But I totally agree in coding for e-mails!

      0 points
    • Dirk HCM van BoxtelDirk HCM van Boxtel, almost 7 years ago

      Then again, you've got some really strict guidelines and tons of articles about what you can and can't do, and most of it ages quite well because nothing* has changed in x years.

      • "nothing" means "very little". Outlook's web version is the exception.
      0 points