Site Design: Cover 2.0 - Dine without waiting for the check(

over 5 years ago from Daniel Archer, glasses, hashes, and a splash of bourbon. dev/design at naritiv.

  • Adrian HowardAdrian Howard, over 5 years ago

    I just want to call out the copy:

    Discover great restaurants. Over 300 locations in New York, Los Angeles, and the Bay Area.

    So I know exactly the areas this covers, and won't be annoyed immediately after download when it doesn't deal with my area.

    Pay with one tap. There's no waiting for the check – you leave when you're ready.

    Clear restatement of the USP, emphasising the quickness & ease.

    Split the check. Friends can split without downloading the app.

    Answered the question that had immediately popped into my head about how this worked.

    Nicely done.

    (If it were me, I'd test replacing the "Dining Out, Made Easy" with the sub "Cover handles the bill so you and your friends can leave when you want". Not as snappy, but actually summarises the USP. I'm continually amazed at how early people stop reading and close windows…)

    [insert usual rant on how I've never a single project where video banners have help, and several where they've hurt]

    3 points