• Allan GrinshteinAllan Grinshtein, over 7 years ago

    "One has to observe it functioning in every form of media to determine the entire effect."

    That part of the post is highly questionable. Parts of this post also boil down to something like "the means justifies the ends." Well-intentioned design can be poorly executed too.

    Something that struck me from the underconsideration blog post:

    "It has been confirmed that the design — everything from the logo to the video to the applications — was carried in-house, by an 11-person creative team"

    I wonder how muddy that process was. The quote above, the quality of work, and the fact that UC will use both the seal and symbol says to me that the political process played as big a role as the creative one.

    On a somewhat related topic, here's identity work that went through the sausage grinder and came out with a better looking seal : http://www.underconsideration.com/brandnew/archives/a_more_royal_royal_opera_house.php

    0 points