Site Design: Fantasy(fantasy.co)

almost 5 years ago from David Darnes, Developer Advocate at Ghost

  • Brian ZaikBrian Zaik, almost 5 years ago

    It feels like they think their logo mark is ubiquitous to the point of hiding the actual name of their company on the website itself. Sure it's in the page title but "Fantasy" is such a generic word and the page title gets hidden if you do something like pin the site in a tab. The journey to even figure out what the company does is tenuous, from the vague, open-ended headlines like "Is this the future of Online Healthcare?" (related: https://en.wikipedia.org/wiki/Betteridge%27s_law_of_headlines) to the strangely right-aligned hamburger menu and super-low information density.

    I'm sorry to say that they seem to be embracing some of the worst trends in modern design for their site. Looking at this site would make me cautious about working with them on a design project.

    8 points
    • Sven LoskillSven Loskill, almost 5 years ago

      Same feeling. And interesting, because the previous version totally overdid it (in my opinion). Maybe with the next relaunch they swing right in :)

      0 points
    • Duncan RussellDuncan Russell, almost 5 years ago

      My boss (who's familiar with the agency but not the logomark) thought the logo was a close button.

      3 points
    • Christoph OChristoph O, almost 5 years ago

      Disclaimer: I used to work there, so I might be biased.

      Just asked one of the guys at Fantasy about the logo thing. They are working on a custom logotype, but it's not ready yet so they didn't add it.

      Agree about not a lack of explanation what the company is, but that's been rampant in the agency world for many years. From Huge, to North Kingdom, Wieden and Kennedy to AKQA, the all lead with a huge marquee for their latest big client project, to the point where you might think you're on that client's site. I always found it curious, but doesn't seem to be a big issue.

      Agency sites always walk the fine line between showing off their design/dev abilities in some flashy way, and clearly communicating who they are and what they have to offer. I find it super interesting to see how this balance is handled across agencies. But from what I've seen, the success of an agency is not really related to the execution of their site, just look at the beauty that is ogilvy.com with it's decade-old scrolling Flash headlines.

      1 point
    • Zach TaylorZach Taylor, almost 5 years ago

      My favorite part is the fact that two of their four headlines start with "Is this the future of."

      0 points