Thankfully, there are more and more books and other resources on the topics of business of design, branding, usability, and product management. I’m compelled to recommend fundamentals that might be getting lost in the shuffle:
Design Basics by Lauer & Pentak. Having used a number of editions, I still like the fifth edition the best.
It covers the fundamentals of two-dimensional design that art & design education builds upon. I think of it as low-level as studying assembly or computer architecture is to an engineer. For folks without design edu. background, this stuff tends to be harder to pick up on the job.
Thankfully, there are more and more books and other resources on the topics of business of design, branding, usability, and product management. I’m compelled to recommend fundamentals that might be getting lost in the shuffle:
Design Basics by Lauer & Pentak. Having used a number of editions, I still like the fifth edition the best.
It covers the fundamentals of two-dimensional design that art & design education builds upon. I think of it as low-level as studying assembly or computer architecture is to an engineer. For folks without design edu. background, this stuff tends to be harder to pick up on the job.