Tokyo 2020 Olympic and Paralympic Games Emblems(tokyo2020.jp)

4 years ago from James Greig, Creative Director at Greig

  • Arix KingArix King, 4 years ago (edited 4 years ago )

    I would have to say that I like the logo alone, but it is a bit of a stretch to get the "Olympic" vibe from it. The System developed is fun and a little retro feeling but used in a much more contemporary means. I would assume that the gold and silver in the palette are most likely from the medals won by athletes, so that's not too creative but it's at least decent hues. I really liked the opening text effects and energy, but they seem totally disconnected from the overall design system that they developed—does anyone else feel that way?

    Regardless, I'm looking forward to the event. Hopefully, I can go! (Otherwise, those three semesters of Japanese I took will be worthless. Haha.)

    EDIT: Oh yeah, and the typeface is way off base. Like... what?

    0 points