Tokyo 2020 Olympic and Paralympic Games Emblems(tokyo2020.jp)

4 years ago from James Greig, Creative Director at Greig

  • Randall MorrisRandall Morris, 4 years ago

    If this was for a Dutch games, I think there'd be something there. The typography is off (kerning issues alone!). If the big red dot wasn't there, I'd have no idea this was supposed to be for Japan. Where is the nuance? The reservation?

    I'll also point out that while it's a 'system' I have no idea what its trying to communicate. Truncated and cropped pieces look like the leavings of a cutting-room - organized into meaningless, larger shapes? I've seen the pieces and parts = whole technique, but outside of the basic premise of any Olympic games, how is Japan different in that regard?

    2 points