AMA: Sarah Parmenter

5 years ago from Sarah Parmenter, Founder, You Know Who

  • Sarah ParmenterSarah Parmenter, 5 years ago

    You're very kind to say I'm inspiring. That's always so nice to hear. I had some inspiring mentors when I started in this industry, it's nice to know have that flame for a little bit.

    It's great that you want to make things better and easier to use. The starting place for all of this is always data.

    It's why I'm not a great fan of unsolicited re-designs of popular networks. Some things yes, are just poorly designed or poor user experiences, others have damn good cases as to why they are designed a certain way, the mistake some people make is simply thinking "but I wouldn't have done it like that" or "I wouldn't use it this way". You may not be 90% of their user base who does.

    There is a lot to learn with UI design, but picking a speciality will always help. The "flat" (still makes me feel a bit sick in my stomach using that term) design trend has actually made things a whole lot easier, as it's more like moving blocks of colour and content rather than these very design-heavy websites we once had "back in my day".

    I'd start with deciding whether you want to specialise in a platform like Android or iOS, or whether you want to stick with the web to begin with and expand outwards.

    Personally, I love reading case studies on other studio websites. I love reading the "why" behind a design rather than the design itself. Everyone can make things look pretty nowadays, few can tell you why. Make that your thing.

    1 point