AMA: Sarah Parmenter

5 years ago from Sarah Parmenter, Founder, You Know Who

  • Dustin Henrich, 5 years ago

    Hi Sarah!

    First, thank you so much for taking the time to answer people's questions.

    In the States, I see many job openings for UI and/or UX designers.

    When I go to websites that need some work, every fiber of my being wants to make it better and easier to use. But I don't know how or where to start.

    When I search for what to learn to become a UI Designer, I am overwhelmed how much there is to learn.

    Do you have a suggestion of where to start? I don't expect to get this down in one night, but some guidance on what to learn first would be helpful.

    Thank you! You're so inspiring!

    1 point
    • Sarah ParmenterSarah Parmenter, 5 years ago

      You're very kind to say I'm inspiring. That's always so nice to hear. I had some inspiring mentors when I started in this industry, it's nice to know have that flame for a little bit.

      It's great that you want to make things better and easier to use. The starting place for all of this is always data.

      It's why I'm not a great fan of unsolicited re-designs of popular networks. Some things yes, are just poorly designed or poor user experiences, others have damn good cases as to why they are designed a certain way, the mistake some people make is simply thinking "but I wouldn't have done it like that" or "I wouldn't use it this way". You may not be 90% of their user base who does.

      There is a lot to learn with UI design, but picking a speciality will always help. The "flat" (still makes me feel a bit sick in my stomach using that term) design trend has actually made things a whole lot easier, as it's more like moving blocks of colour and content rather than these very design-heavy websites we once had "back in my day".

      I'd start with deciding whether you want to specialise in a platform like Android or iOS, or whether you want to stick with the web to begin with and expand outwards.

      Personally, I love reading case studies on other studio websites. I love reading the "why" behind a design rather than the design itself. Everyone can make things look pretty nowadays, few can tell you why. Make that your thing.

      1 point