• Mackenzie DavidsonMackenzie Davidson, over 4 years ago

    I don't like how every time Bloomberg comes up on DN someone makes a comment about how they've "gone off the deep end" or something along those lines.

    It's a shame that their designers are really innovating in digital and for the most part the DN community doesn't seem to support it because it doesn't fall under the "safe" visual language that seems to get upvoted the most here.

    4 points
    • Liam SarsfieldLiam Sarsfield, over 4 years ago

      Couldn't agree more.

      1 point
    • pjotr .pjotr ., over 4 years ago

      So innovative is using Helvetica, neon colors, poor legibility within type headlines, random pixel art gifs, borders on text, and thick underlines?

      I'm failing to make the connection there.

      Innovative to me is pushing the envelope of the reading experience, perhaps incorporating more interactive elements, using video in an interesting way, making the content more contextual, etc.

      2 points
      • Mackenzie DavidsonMackenzie Davidson, over 4 years ago

        You are evaluating innovation each individual component that comprises it, rather than what the sum of all those elements becomes.

        I think that that's narrow thinking.

        Innovative to me is pushing the envelope of the reading experience, perhaps incorporating more interactive elements, using video in an interesting way, making the content more contextual, etc.

        They are also doing all of this ^ Doesn't seem like you've given Bloomberg a fair chance because you disagree with their aesthetic direction.

        0 points