• pjotr .pjotr ., over 4 years ago (edited over 4 years ago )

    It's interesting because, while I wasn't a previous heavy Bloomberg reader, I found their new content to be on point.

    It's a shame they had to really go off the deep end in regards to the visual design of the site. I'm all for making things more intriguing and different but you have to know your audience.

    8 points
    • Jim SilvermanJim Silverman, over 4 years ago

      off the deep end is the perfect way to put this.

      404

      10 points
    • James MejiaJames Mejia, over 4 years ago

      Same, I loved their articles like Big Bertha or the big code breakdown.

      I was also a big reader of The Verge when he was on it. Lately the quality of articles has really dipped. I hope the same doesn't happen when he leaves Bloomberg.

      3 points
    • Braden HammBraden Hamm, over 4 years ago

      I think the audience is the big thing. Michael Bloomberg is the audience. If he didn't like it, then most of their readers wouldn't either.

      1 point
    • Nic TrentNic Trent, over 4 years ago

      It is exciting to wonder where he will go next.

      0 points
    • Mackenzie DavidsonMackenzie Davidson, over 4 years ago

      I don't like how every time Bloomberg comes up on DN someone makes a comment about how they've "gone off the deep end" or something along those lines.

      It's a shame that their designers are really innovating in digital and for the most part the DN community doesn't seem to support it because it doesn't fall under the "safe" visual language that seems to get upvoted the most here.

      4 points
      • Liam SarsfieldLiam Sarsfield, over 4 years ago

        Couldn't agree more.

        1 point
      • pjotr .pjotr ., over 4 years ago

        So innovative is using Helvetica, neon colors, poor legibility within type headlines, random pixel art gifs, borders on text, and thick underlines?

        I'm failing to make the connection there.

        Innovative to me is pushing the envelope of the reading experience, perhaps incorporating more interactive elements, using video in an interesting way, making the content more contextual, etc.

        2 points
        • Mackenzie DavidsonMackenzie Davidson, over 4 years ago

          You are evaluating innovation each individual component that comprises it, rather than what the sum of all those elements becomes.

          I think that that's narrow thinking.

          Innovative to me is pushing the envelope of the reading experience, perhaps incorporating more interactive elements, using video in an interesting way, making the content more contextual, etc.

          They are also doing all of this ^ Doesn't seem like you've given Bloomberg a fair chance because you disagree with their aesthetic direction.

          0 points