Ask DN: How does a design convey premium positioning?

over 7 years ago from Todd Sieling, Cofounder & UX Designer at Denim & Steel

  • Bevan StephensBevan Stephens, over 7 years ago

    You can achieve a luxury/expensive/premium aesthetic with some of the following treatments

    • Dark background colours
    • A single highlight colour: gold, purple or yellow.
    • Thin subtle understated illustrative patterns
    • High quality typefaces and fine typography, sans or serif, keep it thin though, perhaps use details like ligatures.
    • High quality photography of luxurious environments and wealthy looking people.
    • Smart, relaxed, confident tone of voice, don't do any hard selling.

    If you haven't already, take a look at Uber's brand guide, they achieve this look pretty well.

    3 points