AMA: Kai Brach, Publisher of Offscreen Magazine

almost 6 years ago from Kai Brach, Publisher at Offscreen Magazine

  • Kai Brach, almost 6 years ago

    Thanks so much! (Sneaking in a few early answers.)

    That's a good question and one that most people expect a very different answer to.

    The thing is, Offscreen doesn't have a huge budget for photos, so I can't commission a shoot purely for the cover. This means that, once I have received all of the photos, I will select my favourite 2-3 that I think could work on the cover. The challenge is to find something that a) works with the logo and the other (white) type elements and b) makes for a good cover. (Part a has become slightly easier since I introduced a tinted cover with [issue 11](

    The whole process always a bit tricky and I'm not always 100% happy with the final choice, but beggars can't be choosers considering that everyone involved is working with really tight budgets, plus the folks I interview I super busy and doing a second shoot is often not an option anyway.

    Having said the above, I'm actively trying to get a bit more variety and diversity on the cover. Diversity is already a huge challenge for me (as I've written about on my blog), so I do try hard to feature more women or minority groups on the cover, but it doesn't always work out. At the end of the day, it still has to be a decent photo.

    So yeah, there is not necessarily any more complicated explanation as to who makes it on the cover. It comes down to the quality/suitability of the photo and if I get a chance to break the white-guy-cycle, I do.

    I'm pretty envious of other magazines that have more resources available for photography and cover design. But like with so many other aspects of Offscreen, it's a one-man show and I simply can't get everything perfect all the time. ;)

    2 points