AMA: Kai Brach, Publisher of Offscreen Magazine

almost 6 years ago from Kai Brach, Publisher at Offscreen Magazine

  • Carlos MCarlos M, almost 6 years ago

    “A magazine in the web age? Are you crazy?” — Have you ever been asked that before, and how did you answer?

    P.S. I'd need to grab a coffee with you sometime in Melbourne. Love your work.

    1 point
    • , almost 6 years ago (edited almost 6 years ago )

      Thanks! You should come by my shared office space in Fitzroy some time!

      Interestingly, I don't get that question very much. To be honest, it would have been a much more relevant question maybe 5 or so years ago when the iPad first appeared on stage and everyone was like "OMG, print is so dead!".

      Ironically, the unsolved digital magazine challenge (let's be honest, magazines on tablets stink!) has actually contributed to a revival of print. Not sure if digital designers or people on Designer News are aware, but the indie (print) publishing scene is currently seeing somewhat of a boom. There are new, really inspiring and creative indie mags coming out every day, it seems.

      The web and technology has brought us so many awesome things, but there are some things screens just can't replace. Reading long-form on paper still trumps the digital experience, especially when we're talking about magazines. It's a medium where photography, typography, white space, different paper stocks, and its overall tangibility all come together to form a core part of a multi-sensory experience.

      I could go on about this, but instead let me quote my proofreader Kieran O'Hare (who is an indie publisher himself):

      We have chosen to do this through print, a medium which some have already declared to be moribund. But we have been inspired by a new wave of independent magazine publishers around the world who work hard to prove that the breath of print can do more than fog a mirror. Print can be the vehicle by which we retake for ourselves the quiet contemplation and pure enjoyment of learning about the world around us.

      We are bombarded and overwhelmed with electronic ‘content’. It is fleeting, fast-moving, and ultimately transient. How calming and pleasant it is to handle a beautiful magazine: media that we choose to welcome into our lives. We can handle it, touch it, feel it, smell it. When the latest website has receded into the digital din, a magazine is always right there where you last put it down…

      2 points