Ask DN: Pricing a Freelance Project by Deliverables

over 6 years ago from Elizabeth Adams, Developer + Designer

  • Richard BallermannRichard Ballermann, over 6 years ago

    Their #4 ask for "design elements for a public-facing initiative website" seems pretty vague. Asking them "how many 'design elements'" doesn't even begin to expose what they're really after, because they probably don't even know yet and you'll likely end up re-quoting when you get to that part of the job.

    I would personally break this project up into two parts. First, brand design and guidelines. You sort of know what you're getting into here. Then, once the visual direction is set, dig into the additional ask by getting them to outline deliverables and content for the site.

    This allows you to kick off the work with confidence, but also gives you time to assess if the client is a good fit before committing yourself to future work. If both you and the client are happy with the work done on the brand identity, then everyone will feel pretty good diving back in to tackle the website.

    1 point
    • Elizabeth AdamsElizabeth Adams, over 6 years ago

      So after I posted this, I got an email from the org that said, "Haha! I forgot to include the part that says we also want you to do a website!"

      Uh. Right! Ok. That sort of responds to your point about the vagueness of that request, and I agree that it seemed totally vague/disconnected.

      Thanks for your input, and it makes a lot of sense to break this into two main stages (brand and web). What is weird about this is that the org that contacted me is actually bidding on the project, and they're subcontracting me to do the design pieces, but want to know approximately what I'd charge. There's a step removed in the "whether the client is a good fit" process that makes it a little difficult for me to go through my usual calculations.

      0 points