Site Design: Campus Bubble(

4 years ago from Giovanni Hobbins,

  • Giovanni HobbinsGiovanni Hobbins, 4 years ago

    Thanks for your feedback. What would you suggest for simplifying so that there's not too much going on?

    1 point
    • A B, 4 years ago

      You're incorporating a lot of visual elements (e.g. color, stock photography, illustration, animations, transitions, gradients) which makes it seem like you don't have a solid system. Each one of these is a great design tool on its own. You're spreading yourself too thin.

      I would recommend you reduce the amount of visual stimuli. Define a system and stick to it. You're using a lot of colors, which isn't necessarily bad, however, it's just more work. If you want to stick with those colors, remove the stock photography and gradients. Really work on the meaning behind each color.

      Then focus on typography. Limit yourself to a couple weights, sizes, and colors. If you have too many combinations it will look sporadic.

      2 points
      • Giovanni HobbinsGiovanni Hobbins, 4 years ago

        There is a system but it's pretty eclectic. The color palette is the five colors you see at the top and they are quite varied. The idea was to make a brand that could work well with nearly any color palette because our customers (universities) each have their own colors and they're proud of them.

        In terms of fonts it's Brandon Grotesque for headlines and Proxima nova for content.

        But I see what you mean. It's a bit of a visual overload and I should have been more disciplined about stripping things down and keeping it simple.

        1 point