Apple.com is mobile-friendly now(apple.com)

over 6 years ago from Bob Wassermann, Designer & Developer

  • Todd SielingTodd Sieling, over 6 years ago

    It's often a call made on resources and priorities. Apple is able to de-prioritize responsive because they have a greater emphasis on apps, and their store app is pretty nice. They may have also had enough analytics data to support the decision to not do it earlier; meaning, maybe there was just not enough evidence that people needed it responsive to make a buying decision.

    I am in total agreement that it seems overdue, and that they could have done it earlier. I also think it's what they would have done if they were building the site from scratch in the past few years. But as soon as we ask 'why would they choose not to', it becomes a pretty easy tradeoff analysis: they spent those resources on things more important to the business. And given how they've been doing, it's hard to argue with that decision, as much as it works against the grain of what's considered the right thing to do.

    1 point