• Sam GarsonSam Garson, over 6 years ago

    Hey Benjamin. One of the things I love most about Stripe is the consistency of your brand over all your products, not just visually but experientially (read: how easy Stripe makes absolutely everything).

    Could you put a finger on how you guys stay on brand and on focus, and how you've kept that consistent experience everywhere, once you found it?

    5 points
    • Benjamin De Cock, over 6 years ago

      That's very interesting, in fact, as we've recently had a lot of discussions about our inconsistencies. I think it's very telling that we're worried about that while external people seem to highlight consistency as one of our strengths.

      I think consistency is inherently hard, and I'm afraid there's no good answer. We all love when every page from a site feels like it's part of the same thing, yet I'm convinced it's essential to break consistency in order to explore new visual treatments. A page like Bitcoin is "inconsistent" with something like Subscriptions but I feel like it'd have been unfortunate if some rigid guidelines would have prevented me from doing it.

      6 points
      • Austin Kettner, over 6 years ago

        Adding to that, consistency has the issue of requiring balance on both ends. Often in simpler designs, but sometimes in more complex ones, you run into the issue of pages feeling too similar and invoking a sense of boredom/blandness.

        Just wanted to say great work at Stripe, you guys are doing a truly awesome job. On a weekly basis someone links me one of your pages as an example of 'great design' or an example of what they would like to see.

        1 point
      • Sam GarsonSam Garson, over 6 years ago

        [dunno if you'll even see this but for consistency I shall reply...] I guess I've not been exposed to all your products, and you've rightly said that some things (like bitcoin) deserve inconsistencies, and own them.

        It's an interesting answer enough to find out internally you guys struggle with keep things consistent as well. Cheers!

        0 points
      • pjotr .pjotr ., over 6 years ago

        A page like Bitcoin is "inconsistent" with something like Subscriptions but I feel like it'd have been unfortunate if some rigid guidelines would have prevented me from doing it.

        That's an interesting insight. I actually think they are consistent. They have a consistent aesthetic. Maybe the UI is different but the feel of "Stripe" is apparent on both. I like that each page has brand consistency but it's own personality as well. When a site has templates they tend to make everything a bit boring. Having marketing pages that are individualistic makes for a better visual design imo.

        2 points