• Kyle Peatt, 5 years ago

    Thanks for reading! I think you're right — it's hard to compare the two directly. My goal was to look at the carousel pattern itself to see if it was ineffective. What I found was that there is nothing wrong with the pattern itself — which was surprising seeing how in every article decrying carousels, they attack the whole pattern.

    The language is never couched in "marketing banner carousels" versus "product image gallery carousels". It's just "carousels". I think this research shows that "carousels" can actually be really effective and we can use that knowledge to spend the time designing more effective marketing banner carousels instead of throwing the pattern out wholesale.

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