ASK DN: Anyone tired of seeing long shadows?

over 9 years ago from Casey Cavanagh, product designer at capital one

  • Emily Campbell, over 9 years ago

    Five years ago, before Dribbble took over the design world and fresh interfaces became lost in a sea of copy cats and mindless designs, this would have been a really beautiful design aesthetic. Unfortunately, as soon as something beautiful hits the airwaves, eager designers, and their equally eager clients, jump on the bandwagon faster than you can say "unique." Then the slew of web design blogs, eager for links and traffic, start posting about this "new big thing." Tutorials and freebies slog up Twitter feeds as people attempt to recreate this new incredibly, awesome trend...and somewhere along the lines the refreshing concept jumps the shark.

    Must suck for the original designer.

    Be unique.

    6 points
    • Sacha GreifSacha Greif, over 9 years ago

      Design is about solving a problem, sometimes that requires a unique approach, and sometimes it doesn't. Put another way, uniqueness is just a side effect, not the goal in itself.

      4 points
      • Emily Campbell, over 9 years ago (edited over 9 years ago )

        Indeed. However, the original post is truly a question of one aesthetic preference over another. To your point, flat design arose as a result of, or at least parallel to, the increase need for simplicity and reduced file size that the mobile web requires. Problem solving. But as it caught on and became trendy, designers began to adopt the aesthetic in order to be current, not to solve problems. (For example, it would be difficult to argue that iOS7's flat icons and overall look solve any real problems, except to [over]correct apple's tendency towards overt realism.)

        This new look is purely superficial. My point was that when a designer takes a fresh approach to a visual style, it is quickly recreated by the masses, thus making it someone ubiquitous and inspiring posts on DN about whether we are all over the trend yet...a gross cycle.

        And while I full heartedly agree with your sentiment, Sacha, we don't need to be so pragmatic about it. Yes, our focus should be functional problem solving, but that doesn't mean we aren't also in the business of making things look nice.

        0 points