AMA: Khoi Vinh

almost 7 years ago from Khoi Vinh, Subtraction.com, Principal Designer at Adobe

  • Celine NguyenCeline Nguyen, almost 7 years ago (edited almost 7 years ago )

    Hi Khoi, hope you're still answering questions! You've obviously seen a lot of digital design practices grow and change over your career. What do you think are the most interesting open problems or areas of improvement in digital design today?

    0 points
    • Khoi Vinh, almost 7 years ago

      @Celine: Yes, still answering questions! What's most interesting to me today is evolving the way we access the information that's relevant to us on mobile devices. We're still just in the first decade of this, and there's still so much further to go. This also happens to be the problem that we're working on at Wildcard—trying to figure out a "third way" between native apps, which offer the best user experience on mobile but are inconvenient to access, and the mobile, which has tremendous breadth available at an instant, but is a pretty terrible user interface. So deep linking, cards, the portability of rich functionality—all that stuff I find really fascinating. And it's only going to get more interesting too with new devices like Apple Watch and Android Wear and whatever else comes along in the next few years. Our current models for how we use mobile computing are going to change dramatically before this decade is out.

      1 point