Has Visual Design Fallen Flat?(blog.intercom.io)

almost 6 years ago from Gustavs Cirulis, Principal Product Designer at Intercom

  • Jon MyersJon Myers, almost 6 years ago

    Thanks Emmet.

    I really respect the thinking coming out of Intercom and have been following the blog closely for awhile now.

    Great stuff, and good on you all for pushing thinking forward on design.

    --

    One other point I forgot to bring up, which I feel is fueling a lot of the same, sameness of design on the web is this -

    Photography is going through another renaissance in my opinion.

    Especially on the web and that is being reflected in a lot of site designs out there, which focus on typographic integrity and simply excellent presentation of images.

    Nothing wrong with that if the images are quality and relevant.

    There has been (luckily) quite a backlash against stock photography.

    However, even all the "Stock Photo Sites That Don't Suck" are seeing massive repetition across the web, and thus, becoming more noise than inspiration, more noise than communication due to the redundancy of images.

    So that's another thing - "stock photos that look custom".

    On the flip side, I know personally, I wouldn't even consider a web project where there is not appropriate attention and budget allocated for custom photography.

    I avoid any stock period, at all costs.

    And as designers, I see us having to get involved more with the creative direction of photography and having that creative direction as a key part of the design process for certain types of projects.

    From how we collaborate with photographers and customers and define the subjects and compositions of the shots, which will inhabit our creations to color grading shots and processing them - careful consideration in this area can result in stellar work.

    Finally, a book recommendation.

    Check out - The Power of Glamour: Longing and the Art of Visual Persuasion in order to expand your thinking framework on this topic of contributing to the process of creating photography.

    Great book.

    0 points