Has Visual Design Fallen Flat?(blog.intercom.io)

almost 6 years ago from Gustavs Cirulis, Principal Product Designer at Intercom

  • Bevan StephensBevan Stephens, almost 6 years ago

    Personally I think originality is over-emphasised in design.

    Even though many do, not all briefs require the product to stand out from a crowded market. I can relate to feeling a pressure to create something entirely new that will impress my designer friends but do real product users see it in the same way as we do?

    I what the author is noticing is just web design maturing and finding the most effective and efficient ways of communicating with the technology available to it.

    If you look at books and magazines although there are some amazingly original designs out there, most of them look very very similar, and I think thats ok.

    We're also experiencing a bit of a backlash against the old fashioned approach of over investing in visual design, as more designers are turned on to the value of other practices in the field of UX design they realise that whilst visual design is needed its not the most important phase in most projects.

    0 points
    • Emmet ConnollyEmmet Connolly, almost 6 years ago

      Fair points. What I was actually aiming for with the article was to think about what the opportunity cost of sticking with an established, safe style of design might be.

      You're absolutely right that we should not reinvent the wheel for no good reason, and that the basic user experience should be top priority (at least IMO). But it's a mistake to be blinded by the best things that the present have to offer and think that things can't be improved.

      If product design does indeed settle down into a comfortable uniformity that just stays the same forever, it will be the first time in the history of design that it's ever happened. :)

      0 points
      • Bevan StephensBevan Stephens, almost 6 years ago

        Are we talking product design? Are you judging the products or are you just judging the aesthetics of the marketing sites that accompany them?

        I don't doubt that there are many original innovative design features within the projects themselves. But the visual style of the homepage doesn't always need to be a graphic design student's wet dream.

        0 points