Apple's Homepage Today(apple.com)

over 6 years ago from Matt Castillo, Product Designer

  • Drew AlbinsonDrew Albinson, over 6 years ago

    Would most Google doodles qualify as opportunism in the same way? I know they link to a search, but still.

    4 points
    • Nicholas MandelbaumNicholas Mandelbaum, over 6 years ago

      I find Google more creative. But well, the point is I never asked myself is it opportunism for Google... Those subtle differences ;)...

      1 point
      • Drew AlbinsonDrew Albinson, over 6 years ago

        Me neither! I think having a tradition/history of doodles makes it seem ok where perhaps it's equally valid criticism there. I think the next question is if the MLK Apple homepage and Google doodles are inappropriately opportunistic, then what is the appropriate way for a corporation to honor a figure/movement/idea?

        1 point
        • Nicholas MandelbaumNicholas Mandelbaum, over 6 years ago

          Yes, good point. Design choices do create a different perception to the client. I find it cool that companies want to share their values through this kind of celebration. And if it's perceived as a honest celebration, it's not opportunism. But there is always the risk that some may say so.

          1 point