Apple's Homepage Today(apple.com)

over 6 years ago from Matt Castillo, Product Designer

  • Evan PEvan P, over 6 years ago

    I agree that it is a tasteful way to go about things, but I still feel it is an empty gesture.

    If they removed that header navigation and only showed the image, that would be something I would think was impressive. That would be making a statement.

    This? To me it just feels like savvy marketing.

    1 point
    • Devin BoyleDevin Boyle, over 6 years ago

      I would guess that a large portion of traffic outside the usa has little clue as to who MLK is, so it would be important to still show the very minimum logo and menu.

      I hardly feel it's an empty gesture. Microsoft hasn't made any changes, Amazon either.

      Is this completely void of any marketing at all? Of course not. If anything, it's a fine example of smart content marketing. We're all talking about it, so the marketing is a success.

      2 points