Apple's Homepage Today(apple.com)

over 6 years ago from Matt Castillo, Product Designer

  • Matt CastilloMatt Castillo, over 6 years ago

    I personally don't see this as a sales move. I think if they had placed that image inside of an iMac screen or something, that would be in pretty poor taste, but I think this just serves as a momentary pause for reflection until you navigate the rest of the site. For a page that gets as much traffic as apple.com to remove almost all traces of their products is pretty big.

    37 points
    • ポール ウェッブポール ウェッブ, over 6 years ago

      This

      4 points
    • Evan PEvan P, over 6 years ago

      I agree that it is a tasteful way to go about things, but I still feel it is an empty gesture.

      If they removed that header navigation and only showed the image, that would be something I would think was impressive. That would be making a statement.

      This? To me it just feels like savvy marketing.

      1 point
      • Devin BoyleDevin Boyle, over 6 years ago

        I would guess that a large portion of traffic outside the usa has little clue as to who MLK is, so it would be important to still show the very minimum logo and menu.

        I hardly feel it's an empty gesture. Microsoft hasn't made any changes, Amazon either.

        Is this completely void of any marketing at all? Of course not. If anything, it's a fine example of smart content marketing. We're all talking about it, so the marketing is a success.

        2 points