Does design even matter?(hackingui.com)

over 7 years ago from Noam Liss, Product Designer at InVision

  • Noam Liss, over 7 years ago

    Thanks for reading Chris, I have no doubt that users connect better to things that are aesthetically pleasing, and i wasn't trying to advocate that we should design things that aren't just that. I was just trying to say that a product cannot be based predominantly on that.

    I definitely want my users to be happy, but a smile doesn't always translate into conversion. The design is there to make an emotional connection to the product but i don't think you can base the entire user experience just on that.

    0 points