Does design even matter?(

over 7 years ago from Noam Liss, Product Designer at InVision

  • Chris AllenChris Allen, over 7 years ago

    "Aesthetic designs are perceived as easier to use than less-aesthetic designs." Or: people perceive things that look nicer as working better. Visual design isn't just for style points or impressing a client with "eye catching designs." Perception is everything; if a product appears or seems to work better, the user is happier whether or not their perception is valid. Ultimately the product/service is better for it.

    0 points
    • Noam Liss, over 7 years ago

      Thanks for reading Chris, I have no doubt that users connect better to things that are aesthetically pleasing, and i wasn't trying to advocate that we should design things that aren't just that. I was just trying to say that a product cannot be based predominantly on that.

      I definitely want my users to be happy, but a smile doesn't always translate into conversion. The design is there to make an emotional connection to the product but i don't think you can base the entire user experience just on that.

      0 points