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over 7 years ago from Noam Liss, Product Designer at InVision
Of course it matters, design just needs to be a more intelligent process than many make it.
Every design is a hypothesis, and without actual real data or testing behind it, it continues to exist as an educated guess. Design is a process, not a thing you make.
I couldn't agree more Mike! Design cannot stand alone and should be part of a larger process.
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