ASK DN: Do visitors actually watch product videos?

over 5 years ago from Ryan Boye, Product Designer at AppDirect

  • Stefanie Viens, over 5 years ago

    I can only give my personal opinion for this, but I think product videos are a deal-sealer, especially in these cases:

    • Selling software/apps (unless maybe you compensate by having tons of photos of the interface)
    • Selling a digital product that doesn't have a trial/demo
    • Selling a physical product that is uncommon/has unique features

    Personally, videos that show HOW the product worked (vs why they came up with it) have made the difference between me signing up for a service and me walking away.

    0 points