ASK DN: Do visitors actually watch product videos?

over 5 years ago from Ryan Boye, Product Designer at AppDirect

  • Mason LawlorMason Lawlor, over 5 years ago

    You're going to have all sorts of people landing on your website, and everyone enjoys different forms of media. Personally, I have eagle vision for those little sideways triangles. Video can explain so much so fast. Videos should instantly convey exactly why you would use the product and what you would use it for. I think when you check out the analytics of conversion rates w/ video, you'll almost always notice an increase with a well done video. Personally I've experienced an 11% optin rate to 16% by adding video.

    I think video will work better for some audiences, but I think with every audience it's better to have one than not.

    0 points