Web Design Trends for 2015(medium.com)

almost 5 years ago from Nirav Shah, Designer / Developer

  • Chris NewtonChris Newton, almost 5 years ago

    Has anyone done a proper A/B test on the “ghost button” style?

    I’m guessing it causes a 25–50% drop in conversion rate relative to a typical solid CTA button using a distinctive colour, but real data would be interesting.

    0 points