Authentic Jobs new logo(authenticjobs.tumblr.com)

almost 7 years ago from Jonathan Suh, Designer at Planning Center

  • Joel CalifaJoel Califa, almost 7 years ago

    I adore the script, but really dislike the circle extension.

    3 points
    • Daniel FoscoDaniel Fosco, almost 7 years ago

      Any particular reason other than aesthetic?

      I love how the visual break between the script and the circle highlights their foray into multiple ventures with the Authentic brand. It's hard not to notice they've changed.

      0 points
      • Joel CalifaJoel Califa, almost 7 years ago

        I'm all for flexibility but I feel like there are a few things wrong with this.

        First, kind of subjective, but the contrast between the sans type in a circle and the script is kind of jarring. The registered symbol on Authentic doesn't do much to help create harmony between the two (while it's barely noticeable on the full Authentic Jobs logotype).

        Second, on their site, it looks like "Jobs" is just a section of authentic.com rather than its own site. Authentic may be the top-level organization, and they might want to branch out to other fields, but I'm guessing they want their holdings to stay separate and important.

        Lastly, the circle is very limiting. Sure, Authentic Jobs looks nice, but "Giving" looks sloppy and longer words are impossible—think "Authentic Ventures." Sure, they can use "Authentic Fund" instead, like in their examples, but they're setting themselves up for a future naming scheme based on an arbitrary constraint.

        I guess the bottom line is it seems disjointed and not very practical.

        1 point
        • Cameron MollCameron Moll, almost 7 years ago (edited almost 7 years ago )

          Very fair feedback, Joel. Despite a lot of positive feedback yesterday, it's always helpful to hear critical reviews, too. (See http://d.pr/oMnE )

          We have a pretty good idea of what's on our product roadmap the next 12–18 months, and we know the circle element works well with all of those. We've kicked the tires already in this regard.

          Another problem the circle solves for us, one I didn't mention in the article: it gives our brand an icon that can be used in social media, tight places, app icons, etc. (Try adding the site to your phone's home screen, for example.) For the better part of two years we've tried to come up with a brand icon and haven't had success. The circle finally gives us an icon, and it can be adapted to each product.

          1 point
          • Joel CalifaJoel Califa, almost 7 years ago

            Hey Cameron, CSS Mastery was instrumental in finally forcing me away from table design a few years too late, so I owe you a bit and definitely don't want to be a factor in you hiding in a cave! Unless it's a really nice cave, in which case—you do you.

            I want to reiterate that the script is gorgeous and definitely what I'd call authentic, which is why I'm having so much trouble with the circle, which to me feels a bit generic and out of place. I was going to comment earlier about the favicon on the site, for instance. It's a blue square with a black circle on it. It feels arbitrary and generic and definitely not Authentic Jobs. Your script is 100% yours and I could see myself recognizing that A in other contexts. On the other hand, a circle is a circle is a circle.

            Having worked with a similar brand in the past, I fully understand the need for an icon, but even on my home screen—it doesn't feel like Authentic Jobs. It feels like could be any other jobs site. You guys deserve more than that.

            I know getting feedback like this is extremely frustrating, especially after a long process that has more or less ended.. But considering I love the site, I figured I should give you my 2 cents. Please don't hide :)

            0 points