AMA: I’m Mig Reyes, a designer at Basecamp.

over 3 years ago from Mig Reyes, Exploring art, technology and design at Basecamp.

  • Ruth BuchananRuth Buchanan, over 3 years ago (edited over 3 years ago )

    Hiya Mig,

    Basecamp is often revered for getting users. Personally or at Basecamp, how do you incorporate user research into your designs? How do you turn research findings into great design?

    Thanks! Ruth

    2 points
    • Mig ReyesMig Reyes, over 3 years ago

      Howdy, Ruth!

      Everyone in the company helps out the Support team, talking directly to our customers everyday. There’s so many great findings here alone.

      And, at Basecamp, we’re users of our own products. We use Basecamp to keep track of the progress we’re making on making Basecamp better, everyday.

      We feel the pains that other people do, we get frustrated by certain things others people feel, and enjoy things that other people do when using Basecamp. When you’re so close to the product—when you use it, see it, feel it everyday—you’re that much more inclined to do a better job on it. Our names and our work are all over this—let’s do the best job we can.

      So we take our findings, and the findings of our customers, and give ourselves plenty of discussion points which lead to new design tests, new design ideas that we try often. Not all of the ideas we work on make it into the real world, and that’s okay with us, too. Not everything will be “great” design as you mentioned.

      But we’ll never know what’s “great” design until we’ve explored tons iterations of designs and weeding out what’s “not great.”

      3 points