Shopify Responsive Checkout(shopify.com)

almost 7 years ago from Kevin Clark, Designer at Shopify

  • Blake PerdueBlake Perdue, almost 7 years ago (edited almost 7 years ago )

    Looks great. I know this was a long undertaking. And it's a huge improvement on the old checkout UI and flow.

    Can you disclose any key learnings from the usability tests, research, and optimization experiments?

    I'd love to learn any surprising behavior or optimizations that were uncovered.

    Did you guys consider a multi-step form, and if so, did it perform significantly worse than a single page form?

    Did you consider automatically showing taxes as soon as state or zip was entered? And if you did, did that lower conversions?

    2 points
    • Kevin ClarkKevin Clark, almost 7 years ago

      Thanks Blake! I'm in the process of writing a (rather lengthy) blog post explaining our design process and our key learnings. I'll let you know once it's out!

      0 points